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This post will give you all the information that you need to understand how pay per head software can help your business. While online gambling is not new the concept of pay per head is comparatively new. It pretty much boils down to an online casino / betting site offering state-of-the-art services and paying the Pay Per Head head provider a price per week per active user.
The system is effectively a bookmaker using the pay per head software to manage all of their online operations. In general the pay per head supplier will set a weekly fee for each player for the bookie. The pay per head software provider will collect a weekly fee for every active user your online sportsbook has on their books.
The problem with just having a sports book is that user engagement goes down during the off-season of the sport. Pay per view software developers realized that the best way to keep customer engaged in the off season was to offer online casino games to their users. The idea of this is to keep user engagement high even when they are not placing bets on sports. The best pay per head suppliers will of built in most of the most popular casino games into their software.
The most common form of pay per head usage is free sports book software. The software is designed not only to the bookie but also for the players that will be using it. The sportsbook side of things allow the bookmaker to monitor every aspect of their business. You will be able to set betting limits as a whole and also on an individial level.
Research is essential when considering pay per head software. You will find there are a lots of different providers online. Every software will provide you with the ability to control your betting however for me it is having first class support that is most important. Personally I now use a company called Premier pay per head who have been first class. Beforehand I have actually used three other providers which fell short of my expectations.
Having fast lines (a bookmaker will know what I mean) is essential for profitable bookmaking. Premier pay per head have what I believe to be some of the fastest lines the industry. What makes them the best in my opinion is their flexibility. They are happy to deal with any size bookie. When I first started out by literally only had five clients on my books. They were more than happy to help and since then I've grown my business to several hundred.
When I mentioned earlier the importance of having fast lines it enables you is the bookmaker to stay ahead of the people placing bets. When you use a good pay per head software provider you will be able to operate your lines at the same speed as all of the major online bookmakers. The key is that you always operate faster than your customers. Because the lines move at such a speed it means that you will not lose money bet on baseball online incorrect odds.
The days of a bookmaker having where to bet sports online sit on the phone all day writing down bets are over. With pay per head software you the bookmaker can rest assured that the betting is being dealt with and you can get on with the important part which is running and promoting your business.
This is particularly important when you are offering live betting. This is something bookie needs to do in order to stay with the times but you need to move very fast to ensure that you are not going to lose money in the circumstances.